Essay 2: My Experience as an Online Publisher

I have never thought about creating my own blog and publishing things until I decided to join PUB101 and to be honest, it was a great learning experience. The reason I guess I have never tried or thought about doing it because I was not confident or educated on how to start my own site. But this course really pushed me to try new things and to experiment. Throughout my experience I have had many highs and lows with my blog. At the very start, I had many lows, trying to choose a theme, knowing the basics on how to publish a post, and trying to make things work when they were not. Deciding how I wanted to make my blog look and what content I want on it took a lot of time and effort. To this day, I still want to change a lot of things on my blog because I always feel like there is something to make better.

Publishing for my blog category was easier than the posiel category because I had many art pieces waiting to be posted. The academic part took on a lot more work. Due to the past Instagram posts I have made on artbynishita, it made it more convenient to post on my blog because I have experience blogging about my artwork. After publishing a few posts on my blog, I started to realize that it is becoming an art blog because I mainly focused on publishing my art pieces and discussing what some of them meant.

The peer reviews was really great because getting feedback from others is always helpful towards making room for improvement. When I would read the reviews, I took the feedback and created some changes on my site. After creating those changes, I saw how my blog started to look and become more aesthetically pleasing. One of my peer reviews also mentioned how I should post some of my poetry on my blog to have a wide range of people come visit my blog. Having different content may attract different groups of people, and so I added a poem. I also added some changes to my sidebar because it had a lot of empty space before.

I created my blog in a way to engage people with similar interests as me. Interests mainly include, art, poetry, and hip hop. My blog was meant for youth, young adults, and elders who are interested in visual art, hip hop and poetry. Although, it is targeted towards that audience, I like to encourage others to check out my blog because you never know if you will be interested or not until you see it yourself. When I see my google analytics, it shows that people have seen my site from eight different countries; Canada, United States, Jamaica, China, Austria, United Kingdom, Japan, and Philippines. Google Analytics is very useful and helpful because it gives you descriptive data on what activity is going on your website. To know specifically who my targeted audience is, I check on google analytics. I have attached screenshots of the graphs below from google analytics to show my overall results.

I have created my blog in a way for my viewer to get a some sort of understanding of my personality, for example, for the header image, I decided to use a picture of me standing by this huge brick wall of graffiti. This gives a sense of who I am to my viewers. When I had gotten peer reviews, they also mention how the layout, and image I use for my header gives an understanding of who and what the blog is about. I tried my best to publish my online self similar to how I am in person so my personalities match in both worlds. I have done that in my blog category because the stuff I publish is personalized and the language is casual. I show my passion of art and hip hop through my posts, for example, some of my works is built around hip hop artist portraits. My main focus on my blog category was my artwork and I feel that if my viewers enjoy what they see, they will come back to my site or scroll through my Instagram link that is attached and maybe follow me.

I do plan on keeping my website but changing few things. I want to design my website in a way that just focuses on my artwork. I want to create more awareness with my work as I already started on Instagram. I am going to change my URL to because that is the name I go by on my Instagram. I want to keep things unified. My goal is to have people more aware of “artbynishita” and have more viewers on my site. I want to change it up a bit to mainly focus on my art and to have it similar to my art page on Instagram. Hopefully, I will get more well known through my website.

Peer Review #3

For my third peer review I have been assigned Magali’s blog. The first thing I did was visit her “about me” page to get a better sense what Magali and her blog is about. As soon as I hit the link, there is a header picture of her holding a camera and taking a picture, which made me immediately assume she is a photographer or photography is one of her interests. It also made me guess that her blog might be focused on her photography. Here is the image I am referring to:

Image taken from Magali’s blog.

After reading her “about me” I got a better idea about her blog and her interests. Magali mentions what One More Klick (her blog name) features, “One More Klick features a blend of photography, the outdoors, and travel”. The way Magali has her header on the top of her blog laid out, is simple and effective. It allows the viewer to choose what they specifically want to see. One More Klick is also a catchy name because while your clicking through her blog, the name of her blog makes you want to click on something else to see more of her “story”. The reason I mentioned the word story, is because she Magali has a slogan on her front page that says “every klick has a story”.

While hopping from post to post and reading Magali’s “about me” page, I have got the sense that she is adventurous and a great photographer. Her visuals are very intriguing and captures my attention. That is probably because I love photography and travelling.

I would thinking that Magali’s suggested audience would be people who are just curious to know about her adventures and maybe visit some of the places she has visited. I can see locals as well as people from other places visiting her blog. The ages probably would range from 18-40. The intended audience group would most likely be people that have similar interests to Magali and her blog, and that would be travelling, photography, and the outdoors.

Couple suggestions I have for Magali’s blog would be to have her social media linked to the icons. Alice Marwick and Rebecca Lewis mentions in Media Manipulation and Disinformation Online, “Mainstream social media sites like Twitter, Facebook, and YouTube are used by members of the far-right to spread extreme messaging to large numbers of people and to seed topics for journalists”. I would suggest Magali having social media platforms linked to her blog, especially Instagram, Facebook, or YouTube. The reason I think YouTube would be good for her to have is because when she goes to the places she visits, she could video the sites she visits or upload interviews with local people. Another suggestion I have is to add all the images she has uploaded on her blog to her gallery section. When I click there, there were not any images, and knowing that photography is a major area to her blog, that would be essential.

Overall, I enjoyed visiting and exploring Magali’s blog. I loved her photographs she has captured and I am looking forward to seeing more!

You can visit Magali’s blog, One More Klick, here.

Process Post

After reading Makshada’s review for my blog, I got a better sense of what I need to improve on my site. She mentioned how she viewed my Instagram page that I included on my blog and enjoyed the content I had on my Instagram. Makshada mentioned how I should also add some of my poetry on my blog because it could attract different groups of people. I agree with her and will consider adding some of my poetry on my blog.

Adding poetry on my blog could attract more people on my blog. I do want higher traffic on my site to feel more accomplished. I can then view my analytics and compare how many viewers I gained or lost. I want my audience to stay on my page longer, keeping their attention, and having them come back more than once. In order to do that, I will need to add more content of my poetry for people to relate to. If my audience can relate to my poetry, they would probably come back to my site to see what I post in the future.

Thanks to Makshada for her feedback, I have new perspectives on what I should add on my page.

Mini Assignment: ReMiX

What happens when you think of remix? Probably a musical track, right? Well guess what?! It doesn’t necessarily have to be that way. You all probably know by now that visual art is my thing. So, I decided to create a remix in the art form… How did I decide to do this? Well, I got permission to take a picture of my classmates charcoal abstract sketch. Then, I created a remixed version of it by adding colours and soft edges. I basically took things out, added new details and changed it up a bit, but still recreating some aspect of the sketch. I created a watercolour version of my classmates charcoal sketch, adding vibrant cool colours. Take a look at how it turned out:

My Audience

The audience that I imagine to visit my site would be the type of people interested in art. My blog posts are mainly art driven so I would assume people interested in the same thing as me would find my blog intriguing. I imagine young teens, young adults, and maybe even older, visiting my blog. Hopefully, my targeted audience finds my art and blog posts interesting. When my audience views my posts, I imagine that they scroll through the blog and take a minute to view my posts.

The overall layout of my blog is created in a way so that my audience finds to easy to scroll through and that they don’t miss any content and images. The first image that appears when the visitor is on my blog is a landscape picture of me leaning on a brick wall of graffiti, and that should give them an idea or expression of myself or my blog. I decided to go with the dark theme because it fits in better with the style of blog that I am trying to create and also with my art. Having my Instagram page shared on my blog site will also give my audience a better idea of what I do outside of school.

Hopefully my audience enjoys what I post on my blog!

Peer Review #2

Image taken by me from Makshada’s blog.

I had been assigned to peer review Makshada’s blog. From reading her “about me” page, it seems that Makshada is using her page to be expressive about her personal feelings and interactions. She mentions writing little notes about her feelings, which is somewhat similar to me because I take my feelings and create it into poetry. When she also mentions “BLUE thoughts”, I thought that was somethings also similar to me because my poetry is mainly based off of “BLUE thoughts”. Reading her “about me” page gives a brief but straightforward idea of what her blog is about.

While scrolling and reading through her blog, I had noticed that her layout is very simple, easy to read, and unified. Her layout is unified due to her repetition of her certain layout. I admired how easy it is to find specific topics on her website. I also liked the side of her page how she adds tags because for the viewer, it makes it easier to know more about her blog as well. I also like how the more tags she uses, the larger the tag is and that creates awareness of what her posts are based on.

Image taken by me from Makshada’s blog.

Gerts Travis mentions in the reading from class, “These layouts show engaging, powerful messages that internalize without even reading the piece. The art direction isn’t a substitution for the content, but it begs us to dive in and get dirty. The cover gives us a hint about what’s inside, and teases out our emotion, begging us to read the rest.” After reading this, I realized that Makshada could use some more intriguing pictures to capture attention for her viewers. For example, if she blogs about somethings really upsetting, she can add a sorrow picture to create a bold visualization for her post. Like Makshada had mentioned in her “about me” section, “BLUE thoughts”, she can have a visual representation of a blue thought for her post.

The way she has her header on top and on the side is helpful because it gives the visitor to her site an option. The drop down menu Makshada has for her ‘Academic’ section makes it easier for the visitor to also identify which post is supposed to be in each category. A variety of fonts would also look different and interesting to add some mood/tone to her posts.

Overall, Makshada has done a great job with making her blog look easy to explore and simple. I will be looking forward to her future posts!

You can find Makshada’s blog here.

Essay 1: Fyre Festival

Fyre Festival was known to be the greatest party that never happened in 2017. This festival is a great example to show how influential and manipulative social media can be. Fyre Festival also is a great example to show how celebrities and social media influencers can create rapid buzz to certain audiences. Billy McFarland, known to be the co-founder of Fyre Festival is not serving a six year prison sentence due to conning people. In this essay, I will discuss the scam advertisements and conning that Billy created. This essay will show how the online world can be unpredictable and untrustworthy. Social media can be seen as a strengthener for democratic figures to help with their false promises, as shown through Billy McFarland’s actions. The way McFarland takes advantage of social media to promote his scam, Fyre, clearly shows that social media can be a democratic space. Social media is seen as a democratic space because of how people can express themselves for example, twitter. Twitter was a significant social media platform helped to create awareness about Fyre.

Billy McFarland’s fantasy was to create the most luxurious and extravagant music festival. His way to promote this event was through the largest social media platforms such as instagram and twitter. Ja Rule the rapper was also involved but he did not know once that Billy was conning this whole festival. While watching Fyre on Netflix, it was mentioned how Billy promoted the event by mentioning how the location is on Pablo Escobar’s island and flying thousands of people on private jets to the Bahamas. Gabrielle Bluestone the journalist says, Fyre was the “coolest party you’d ever seen advertised”.

Billy McFarland promoted this event through instagram by “social media influencers” including socialite and model, Kendall Jenner, Bella Hadid, Chanel, and Emily Ratajkowski. Billy suggested that these models post a picture on instagram with the hashtag, #fyrefestival to get more attention, which is shown on the Netflix documentary, Fyre. One of the women also posted the mannequin challenge on instagram to attract the pop culture audience. Kendall Jenner was paid $250,000 by wire transfer just to post this pos to promote attention and buzz:

Screenshot taken by me while watching Fyre documentary.

When the models started posting pictures and using the hashtag, it caught a lot of attention to the viewers creating the festival to go viral. The Daily Mail talks about how they were hashtagging the “fyrefestival” as well. Billy mentions in the Fyre documentary, that he had “400 of the biggest people around the world, influencers, models, comedians, artists, actresses, and actors at the same time posting the ambiguous burnt orange Fyre tile. And there is a caption saying, join me at”.

After having these famous people posting images and creating more awareness, millions of people were expected to visit the site, which did happen. Fyre Festival then became sold out with people having high expectations without knowing that everything was a huge scam. Billy had advertised these luxurious accommodations and high end food but in reality, nothing was even close to what Billy had promised. Influencers were even promised a house on the beach after posting four images to promote the festival but the houses did not even exist. Everything was just all talk.

While watching the Fyre documentary, Billy McFarland was on a talk show and was interviewed. Billy mentioned how he had found a guy named Reggie Muscles on instagram and paid him $500 to get Ja Rule to perform at one of his events. The next day, Reggie brings in a guy named Gunner and Gunner asked for $1000 if he wanted Ja Rule to perform. So, Billy went along with it and paid him the money for Ja Rule to perform but Reggie contacted Billy back saying how Ja Rule hates your offer. This is another example of how there are many ways people can con and scam you because it is that easy to make someone believe something in the online world.

Through Billy’s strategies of using influencers to post on social media, he created a lot of hype. After all the hype and awareness, Billy created a Fyre app  that had the potential to be a billion dollar platform. He also created more awareness through getting in touch with a Fuckjerry.. Fuckjerry published Ja Rule’s pitch about Fyre in order to get more views and attention. Ja Rule and Billy also decided to create a promotional shoot that ended up more like a party as it featured an open bar, party, and drinking. Celebrities had a huge impact on promoting this festival because that is how many people get information and that is how things go viral. When the people had arrived to the festival, everything turned out to be a huge lie because nothing turned out to be the way that they thought it would be. They were offered fast food and accommodation that looked nothing like what was promoted online and what was bought for. There were no celebrities or music. Everything was a joke.

Below are some images captured from the fake festival:

This is supposed to be the dome shaped room that was advertised “luxurious”.

This was the meal that was provided to them.

This Fyre festival is a great example to show how someone like Billy can easily trick people and create a huge lie on social media. Social media platforms are a great place to promote and advertise events especially when you have celebrities and influencers creating awareness. Now, the island workers are in a lot of debt because of everything that Billy initiated but never followed through with his plans. There is a fundraising campaign  for the Bahamian Restaurant due to the debt Billy left them in. They have raised over $140,000. Due to Billy’s illegal actions and conning people, now he is sentenced six years in prison for wire-fraud. Fyre Festival shows how people have their own right to post what they want on social media platforms because of our democratic society.

Work Cited:, Sheila Flynn For. “Inside the Fyre Festival Disaster: No Toilets, Music, Beds or Even an Island until Last Minute.” Daily Mail Online, Associated Newspapers, 16 Jan. 2019,

Willingham, AJ. “Donations Are Rolling in for a Bahamas Restaurant Owner Who Lost Money in the Fyre Festival Fiasco.” CNN, Cable News Network, 22 Jan. 2019,

Nilles, Billy. “Fyre Festival’s Failure Was Only the Tip of the Iceberg: Inside Billy McFarland’s Greatest Party That Never Was.” E! Online, E! News, 19 Jan. 2019, Smith,

“Fyre.” Netflix, 2019.